#EventIcons - Meet The Icons Of The Events Industry
IMEX Frankfurt Greatest Hits - #EventIcons Episode 166

IMEX Frankfurt Greatest Hits - #EventIcons Episode 166

May 28, 2019

Endless has been out and about lately – more precisely, around IMEX Frankfurt. This week, we’ve already brought you a very special edition of Event Tech Podcast. But there are so many cool new things to go over, one episode simply wouldn’t cut it! With that in mind, today we bring you an extra spicy edition of #EventIcons.

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Behavioral Science In Event Design - #EventIcons Episode 165

Behavioral Science In Event Design - #EventIcons Episode 165

May 21, 2019

We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.

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Using Client Gifts To Close More Business - #EventIcons Episode 164

Using Client Gifts To Close More Business - #EventIcons Episode 164

May 14, 2019

It’s time for another episode of #EventIcons, and this time, it’s all about client gifts. So, it’s no secret that everybody loves gifts, right? They’re a fantastic way to send a message to someone, whether it’s a special occasion or not. However, when we start to talk about gifts in the context of business, things get a little more complex.

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#EventCanvas: Taking Event Design To The Next Level – Episode 163

#EventCanvas: Taking Event Design To The Next Level – Episode 163

May 7, 2019

This week’s #EventIcons continues on the topic of event design. Last Wednesday we dove into design thinking and its impact on events. And to take it a step further, today we’re introducing the #EventCanvas methodology! Now, as everyone knows, designing an event is stressful. Not only is it stressful, but it’s also unbelievably time-consuming. This is exactly the part where having processes in place can make a world of a difference! However, putting the machine to work can be hard if you have no idea where to start…

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Tackling Commoditization In The Event Industry – Episode 157

Tackling Commoditization In The Event Industry – Episode 157

May 1, 2019

Commoditization in the event industry is real. Despite what we might think, it’s very real for creative industries. With the overall business paradigm changing, entire job positions being eradicated by advances in AI and automation, and the wave of commoditization ready to be ridden, what are the options for those working in the event planning industry?

Join us today for another amazing episode of #EventIcons, starring Kevin White. Kevin is a recurring guest, with decades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know and do.

Kevin and Will walk us through the issue of commoditization in the event industry, how it all started, what are the consequences, and how professionals can adequately prepare themselves to tackle it.

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

We want to help keep you up-to-date with the latest and greatest!

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.

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What are your thoughts on the commoditization of the event industry? Let us know on the comments below!

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